Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

Author: Fenriktilar Grokora
Country: Rwanda
Language: English (Spanish)
Genre: Technology
Published (Last): 22 July 2009
Pages: 478
PDF File Size: 18.50 Mb
ePub File Size: 2.16 Mb
ISBN: 822-3-80083-581-8
Downloads: 29172
Price: Free* [*Free Regsitration Required]
Uploader: Arashidal

Please verify that you are not a robot. It also compares how they were shaped during the two financial frameworks.

The opinions of institutional clients and wugeniusz will help to determine the strategy for future activities. Enter your Username Email below. They looked at such concepts as functions, institutions, goods and, later, interregional trade.

Moreover, there is no comparative international research in this field, suggesting the need for further in-depth research.

The article focuses michalki improvements and related issues in the implementation of Ukrainian monetary policy. It also suggests measures that should be implemented to prevent significant educational immigration from Ukraine.

This difference is the result of decisions concerning the implementation of private labels in the automotive industry. A questionnaire was used as the euveniusz tool. The impact of the global economic crisis on tourism in Cyprus Katarzyna Podhorodecka Summary. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.


The objective of the study is to present the concept of personal branding and to better understand the role selfie has, being one of the most frequently used social network, in helping people to build personal branding in the online context. Selfie i jego rola w komunikacji marki Author s: It uses a case study based on actual economic data, taking into account applicable tax regulations.

The discussion is initiated by a concrete segment of such practice-thesis prepared under the mentorship of Daniel Chandler, a known author in the field of semiotic and the head of the Semiotics of commercials, a seminar found on the post graduate level of a welsh university. The main conclusion is: M12, J24, L25 Korzeniewska A. However, with today’s revised advertising eugsniusz laws, due to enhance of advertising spaces, the main information and images are almost stuck between the advertisements on webpage of e-newspapers.

This article looks at the issue of the marketinng approach to marketing.

Marketing Podrecznik akademicki

michalsoi Operational risk analysis of network Operation Center Division pt. It would be revealing to conduct research on a larger number of companies in order to find correlations between high team performance and the behavioral preferences of team members and leaders.

This article uses the method of critical analysis of the literature.

Talent management programmes in the retail industry designed for university graduates Aneta Szara Summary.


Moreover the actions taken by the National Tourism Administration were only partly effective. The aim of the article is to describe measures aimed at supporting organic orchards in the the RDP — and how that support differs from that offered by the RDP — This is not merely an idea but an actual necessity. The specific requirements or preferences of your reviewing publisher, classroom teacher, institution or organization should be applied.


The author want to take up these questions in further research on high performance in neuroscience. Unfortunately, a number of barriers threaten ratification. Hence, if companies wish to succeed, they have to evaluate consumer behaviours effectively and efficiently.

M00, M31 Kaczmarczyk S. However, some island territories coped better with the effects of the crisis than others. Therefore, it is necessary to identify the needs and expectations of seniors in euugeniusz activities.

F31, G18, H11 Ilychok B. D82, D83, L86 Chalimoniuk D. Multisensory technologies are becoming more and more common in the sector of tourism services.

Posted in Sex